Crafting a Company Description for Piper

The Company Description is the cornerstone of Piper the AI SDR’s ability to represent your business authentically and effectively. A well-crafted description equips Piper to:

• Anchor its responses in relevance and authenticity.
• Reflect your company’s values and key differentiators.
• Engage visitors with a knowledgeable, warm, and consistent tone.

This guide provides a step-by-step framework for creating a concise yet comprehensive Company Description, ensuring your AI SDR operates as an extension of your brand’s voice.

Key Components of a Company Description

To provide Piper with a clear and actionable understanding of your business, include these five essential components:

1. Elevator Pitch

A high-level overview of your company’s purpose, target audience, and value proposition.

Example: "Qualified is the leading PipelineAI platform designed to help B2B companies convert website visitors into valuable pipeline. With our AI-powered solutions, including Piper—the world’s #1 AI Sales Development Representative (SDR)—businesses can autonomously engage prospects, schedule meetings, and drive revenue growth directly from their websites."

2. Value Proposition

A more detailed explanation of what your company offers and the benefits it delivers to customers.

Example: "Qualified is an all-in-one solution that maximizes website conversions with live chat, automated chatbots, one-click meeting scheduling, personalized marketing offers, and actionable intent data. Powered by the Qualified Platform, we integrate with your entire go-to-market tech stack to unify data, understand website visitors, and drive your next best action."

3. Messaging Pillars

Key themes or messages that define your tone and positioning.

Example:

• ‍Conversion: Maximizing website conversions with personalized experiences.
• Integration: Seamlessly connecting your go-to-market tech stack.
• Intelligence: Amplifying your platform with Qualified AI for smarter pipeline generation.

4. Product Mentions

Highlight critical products or services to ensure Piper can effectively anchor conversations.

Example: ‍

• Piper the AI SDR: Automates visitor engagement, qualification, and meeting booking to streamline sales processes.
• AI Conversations: Facilitates real-time interactions through live chat and video chat, enabling sales reps to connect with buyers for meaningful, personalized conversations.
• AI Email: Automates follow-up emails tailored to the leads, ensuring timely and personalized communication that drives engagement and accelerates sales cycles.
• AI Meetings: Simplifies meeting routing and scheduling to ensure the right sales rep connects with the right prospect at the right time.
• AI Offers: Delivers personalized marketing offers tailored to buyer behavior, enhancing website conversion rates.
• AI Signals: Surfaces actionable insights about high-intent accounts to help teams focus their efforts where it matters most.

5. Acquired Brands

If applicable, include any acquired brands or additional services integrated into your company’s offerings to provide a complete picture.

Example: "References to 'XYZ Analytics' now align with [Company Name]'s integrated analytics platform, showcasing a unified and robust solution."

Steps to Create Your Company Description

1. Start with a Clear Purpose

Your description should be concise, actionable, and free from unnecessary marketing jargon. Aim for clarity and authenticity.

2. Use the Suggested Prompt

Use this prompt in AI tools like ChatGPT to create a company description for your AI SDR. Include your company name or URL in the designated placeholder to provide context. This ensures the AI generates a tailored and relevant description aligned with your business goals.

Prompt: "Please create a comprehensive company description based on the following website or brand reference: [Insert Company Name or URL]. The description should include the following components:

• Elevator Pitch: Provide a high-level summary of the company’s purpose, target audience, and value proposition.
• Value Proposition: Offer a detailed explanation of what the company offers and how it benefits its customers.
• Messaging Pillars: Highlight key themes or messages that guide the company’s tone and positioning.
• Product Mentions: Identify and mention any critical products or services to anchor conversations.
• Acquired Brands: List any acquired brands and how they are integrated into the company’s offerings.

Please ensure the description reflects the company’s knowledge, values, and differentiation, avoiding generic marketing language. Focus on providing a warm, aligned perspective as if an employee of the company is sharing this information."

3. Refine and Edit

• Avoid overloading the description with excessive details.
• Remove any outdated or irrelevant information.
• Ensure the tone is warm and aligns with your company’s voice.

4. Test and Iterate

• Use the description in live interactions and gather feedback from stakeholders.
• Refine the description based on observed performance and feedback.

Common Challenges and Solutions

Overloading the Description

• Challenge: Including too many details can make the description cumbersome and difficult for your AI SDR to process. 
• Solution: Focus on foundational insights that anchor key conversations.

Marketing Jargon

• Challenge: Overly sales-driven language can make interactions feel insincere.
• Solution: Stick to factual, authentic language that resonates with your audience.

Lack of Updates

• Challenge: An outdated description may lead to inconsistencies in how your AI SDR represents your company. 
• Solution: Regularly review and update the description as your company evolves.

Final Callouts

• Your Company Description should act as your AI SDR’s North Star. Keep it concise, actionable, and focused on the essentials.
• Regularly update and refine the description to align with your company’s growth and evolving goals.

‍