Data Enrichment - ZoomInfo

ZoomInfo is a powerful database allowing businesses to identify important contacts and target accounts visiting their website. Bring the power of ZoomInfo right into Qualified, alerting your team immediately to those contacts that mean the most to your business.

• How it Works
• ZoomInfo Integration

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How it Works

Qualified's integration with ZoomInfo works in two different ways depending on the ZoomInfo API that you've connected to. If you've connected to the Enterprise API, this will allow Qualified to enrich your visitors' data and offer up more personal information about the individual visitor on the site. 

For example, most likely you've set up a question step in your Experience to ask for your visitor's email address (if they are completely unknown to you via a marketing automation cookie or Salesforce). Once the visitor gives you their email address, ZoomInfo uses the Enterprise API to enrich that email address and find any other information they know about that person based on the email address given.

If you're also connected to the WebSights API, this allows ZoomInfo to quickly do a reverse IP search on the visitor to find out more information about the company they work for. This could be a company name, headquarters, or website information.

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ZoomInfo Integration

Learn how to connect ZoomInfo with Qualified and setup the ZoomInfo field layouts for reps: ZoomInfo Integration

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